M1: Legal and Ethical Issues

          M1: Legal and Ethical Issues

 Legal Issues

  Before I record my sounds, I will need to be wary of the legal and ethical issues that could effect the recordings I produce and what audio I can include in my animation. If I don't follow the law then my animation could be unusable, I could also be fined and go to prison.
 
If I downloaded background music from the internet for example, I would need to known the copyright details. If a sound is copyrighted, this means that only the person who produced it can use it, unless you contact them and ask them or pay a license fee. Copyright also covers work such as graphics, books, songs etc. Creative commons allows the owners of the sound set certain rules that others will have to follow if they would like to use it. Non-commercial means that you cannot make money or use the sound in the product you are intending to make money from. This is just one of many creative commons licenses. Copyright free means that anyone can use the audio however they would like with no restrictions.
 
 Slander is the act of talking bad about someone and damaging their reputation. This is technically illegal and the person being slandered can sue you for damages. So I simply will not talk about anyone for my animation. This would also be unethical since my children/teen target audience may think it is okay to do this if I was slander or libel (false writen statement damaging a person's reputation).
 
 If I decided to use someone's voice in my animation, I will need them to sign a permissions form to confirm that they are happy for me to do so. If I did not do this, the person could take legal action against me. 

Ofcom and ASA are two regulatory bodies I need to be aware of since they will regulate my animation and make sure that it follows their rules. ASA (Advertising Standards Agency) will ensure my animation is clear and not misleading, they will also protect children along with Ofcom. Both regulatory bodies don't allow certain content (I will elaborate on this later).
 

 Ethical Issues

Being unethical means that you are being immoral and negatively contraversial/damaging against society. There are lots of things I need to consider for this. Swearing, promoting drugs etc. (especially for an animation aimed at teenagers or young children under 18). Audio attacking those of ethnic minorities, different genders or sexualities is discrimination and is also technically illegal. Talking about anything sexual. promoting crimes etc are also ethical issues. I will not promote anything that would negatively effect my children and teen audience in my animation. Targeting children may also be an ethical issue in some cases. To make sure I am not being unethical, I will give clear instructions of how to pack in animation, I will not be misleading (tell children to buy certain items) and I will not include bad content. I will make sure that parents would be comfortable with their kids watching my animation.
 
 

 Deepfake voices can also be ethically immoral. The rise of AI has allowed people to use someone's voice (a short video of them talking) without their permission. There are a lot of examples of deepfakes of celebrities, you can see one above. I will not be using deepfake voices in my animation, I will use my own voice to create my voiceovers and sound effects.


Target Audience

Targeting children and teenagers under 18 may effect what I can include (foley sounds, voiceovers, content) in my animation. Since my animation is informative and technically a form of advertising, the ASA will control the laws of advertising or giving instructions to children. Any content that could physically, mentally, emotionally or psychologically harm a child is not allowed. My animation cannot persuade children/teens to do illegal or harmful activities, persuade them to steal a credit card from their parents... Some children also do not know the difference between an advertising promotional product and entertainment. My animation will clearly state that it is "Club Europe's guide to packing and preparing for a holiday abroad". My animation is attached to the Club Europe company so this will be obvious for viewers that it is also a form of advertising. To protect my target audience, I will not use any scary foley sounds or imagery in my animation, promote drugs, use bad language etc. I will use bright colours to make my animation exciting for children. I will also use simple foley sounds and language so they understand the information given by the voiceover/subtitles for the animation. Furthermore, Ofcom may regulate my animation. If my animation wasn't kid friendly for example, YouTube and Ofcom would only place my animation advert material on videos intended for more of an adult target audience. So I will ensure my animation is appropriate.




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